For Program Information please contact:
Grant Harris,
Chair,
Room 32
Atlanta Technical College
1560 Metropolitan Parkway
Atlanta GA 30310
404.225.4541.

gharris@atlantatech.edu

MARKETING MANAGEMENT DEGREE

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management degree with specializations in marketing administration or entrepreneurship. ACBSP accreditation requires: ACC 155, FIN 191 and elective hours are substitute for the OBI requirements.

EMPLOYMENT OPPORTUNITIES
ATC’s Career Placement Office is available to assist students in finding employment in their occupational fields. Location: Cleveland Dennard Building, Suite 128

ADMISSIONS REQUIREMENTS
* Must be 16 years of age
* Completion of high school diploma or GED and submission of official transcript required to apply
* Achievement of minimum program admission scores in Reading, English, and Math
* Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

CURRICULUM
GENERAL CORE COURSES

COURSE OUTLINE
Curriculum
   General Core Courses
30
Area I - English/Humanities/Fine Arts
Courses  
Credits
ENG 1101 Composition and Rhetoric
5
ENG 1102 Literature and Composition
5
OR
HUM 1101  Introduction to Humanities
(5)
SPC 1101 Public Speaking
5
Area II - Social Behavioral Science
ECO 1101 Principles of Economics
5
PSY 1101 Introductory Psychology
5
Area III - Natural Sciences/Mathematics
MAT 1111 College Algebra
5
   
 
   Technical Courses
23
MKT 100 Introduction to Marketing
5
MKT 101 Principles of Management
5
OR
MSD 100 Management Principles
(5)
MKT 103 Business Law
5
MKT 106 Fundamentals of Selling
5
SCT 100 Introduction to Microcomputers
3
Completion of one of the following specializations is required for graduation:
   Marketing Administration Specialization
45
ACC 1101 Principles of Accounting I
6
MKT 122 Merchandising Management
5
OR
MKT 228 Advanced Marketing
(5)
MKT 108 Advertising
4
MKT 109 Visual Merchandising
4
OR
MKT 232 Advanced Selling
(4)
MKT 110 Entrepreneurship
8
MKT 130 Marketing Administration O.B.I I
3
MKT 131 Marketing Administration O.B.I II
3
MKT xxx Electives
12
   
 
OR
  (Entrepreneurship Specialization)
29
ACC 1101 Principles of Accounting I
6
ACC 1102 Principles of Accounting II
6
MKT 108 Advertising
4
MKT 110 Entrepreneurship
8
MKT 122 Merchandising Management
5
OR
MKT 208  Service Marketing
(5)
OR
MKT 228  Advanced Marketing
(5)
MKT 123 Small Business Management
5
MKT 134 Entrepreneurship O.B.I I
3
MKT 135 Entrepreneurship O.B.I II
3
MKT xxx Electives
5
   
 
  Minimum Quarter-hour Credits Required for Graduation
98
  Minimum Program Length in Quarters
6
   
 
  Estimated Program Cost
$5,880