For
Program Information please contact:
Harris Grant,
Chair,
Room 32
Atlanta Technical College
1560 Metropolitan Parkway
Atlanta GA 30310
404.225.4541.
gharris@atlantatech.edu
MARKETING MANAGEMENT DEGREE
The Marketing Management program is designed to prepare students for employment in a
variety of positions in today’s marketing and management fields. The Marketing Management
program provides learning opportunities that introduce, develop, and reinforce academic
and occupational knowledge, skills, and attitudes required for job acquisition,
retention, and advancement. Additionally, the program provides opportunities to
upgrade present knowledge and skills or to retrain in the area of marketing management.
Graduates of the program receive a Marketing Management degree with specializations
in marketing administration or entrepreneurship. ACBSP accreditation requires:
ACC 155, FIN 191 and elective hours are substitute for the OBI requirements.
EMPLOYMENT OPPORTUNITIES
ATC’s Career Placement Office is available to assist students in finding employment in their occupational fields.
Location: Cleveland Dennard Building, Suite 128
ADMISSIONS REQUIREMENTS
* Must be 16 years of age
* Official high school or GED transcript is required
to apply
* Achievement of minimum program admission
scores in Reading, Language, and Math
* Transfer of previous post secondary credits will be
determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.
CORE COURSES
Curriculum
|
Area I - Humanities
|
| Courses |
|
Credits
|
| ENG 191 |
Composition and Rhetoric |
5
|
| ENG 193 |
Composition and Rhetoric II |
5
|
|
OR |
|
| HUM 191 |
Introduction to Humanities |
5
|
| SPC 191 |
Fundamentals of Speech |
5
|
|
Area II - Natural Sciences / Mathematics
|
| MAT 191 |
College Algebra |
5
|
|
Area III - Social Behavioral Science
|
| ECO 191 |
Principles of Economics |
5
|
| PSY 191 |
Introduction to Psychology |
5
|
|
Total |
30
|
| SCT 100 |
Introduction to Microcomputers |
3
|
| MKT 103 |
Business Law |
5
|
| MKT 100 |
Introduction to Marketing |
2
|
| MKT 106 |
Fundamentals of Selling |
4
|
| MKT 101 |
Principles of Management |
4
|
| ACC 101 |
Priniciples of Accounting I |
6
|
| XXX xxx |
Electives |
5
|
| ACC 102 |
Priniciples of Accounting II |
6
|
| MKT 122 |
Buying and Merchandise Management |
5
|
| MKT 134 |
Entrepreneurship O.B.I I |
3
|
| ENG 193 |
Composition and Rhetoric II |
5
|
| MKT 110 |
Entrepreneurship |
8
|
| MKT 108 |
Advertising |
4
|
| MSD 100 |
Management Principles |
5
|
|
Marketing Administration Specialization
|
| ACC 101 |
Priniciples of Accounting I |
6
|
| MKT 108 |
Advertising |
4
|
| MKT 109 |
Visual Merchandising |
4
|
| MKT 110 |
Entrepreneurship |
8
|
| MKT 122 |
Merchandising Management |
5
|
| MKT 130 |
Marketing Administration O.B.I I |
3
|
| MKT 131 |
Marketing Administration O.B.I II |
3
|
| MKT 208 |
Service Marketing |
5
|
| MKT 228 |
Advanced Marketing |
5
|
| MKT 232 |
Advanced Selling |
4
|
| XXX xxx |
Technical Electives |
6
|
|
Total |
45
|
| |
OR |
|
|
(Entrepreneurship specializations courses)
|
| ACC 101 |
Priniciples of Accounting I |
6
|
| ACC 102 |
Priniciples of Accounting II |
6
|
| MKT 108 |
Advertising |
4
|
| MKT 110 |
Entrepreneurship |
8
|
| MKT 122 |
Merchandising Management |
5
|
| MKT 123 |
Small Business Management |
5
|
| MKT 134 |
Entrepreneurship O.B.I I |
3
|
| MKT 208 |
Service Marketing |
5
|
| MKT 228 |
Advanced Marketing |
5
|
| MKT 135 |
Entrepreneurship O.B.I II |
3
|
| XXX xxx |
Technical Electives |
2
|
|
Total |
45
|
| |
|
|
| |
Minimum Quarter-hour Credits Required for Graduation |
98
|
| |
Minimum Program Length in Quarters |
6
|
| |
|
|
| |
Estimated Program Cost |
$4,916
|
| 
