For Program Information please contact:
Harris Grant,
Chair,
Room 32
Atlanta Technical College
1560 Metropolitan Parkway
Atlanta GA 30310
404.225.4541.

gharris@atlantatech.edu

MARKETING MANAGEMENT DIPLOMA

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge skills, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration or entrepreneurship.

EMPLOYMENT OPPORTUNITIES
ATC’s Career Placement Office is available to assist students in finding employment in their occupational fields. Location: Cleveland Dennard Building, Suite 128

ADMISSIONS REQUIREMENTS
* Must be 16 years of age
* Official high school or GED transcript is required to apply
* Achievement of minimum program admission scores in Reading, Language, and Math
* Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

CORE COURSES
Curriculum
Essential General Core Courses
1. Courses  
Credits
ENG 111 Business English
5
ENG 112 Business Communications
5
MAT 111 Business Math
5
EMP 100 Interpersonal Relations and Professional Development
3
SCT 100 Introduction to Microcomputers
3
Total
21
2. Essential Fundamental Occupational Courses
MKT 100 Introduction to Marketing
2
MKT 101 Principles of Management
4
MKT 103 Business Law
5
MKT 104 Principles of Economics
2
MKT 106 Fundamentals of Selling
4
Total
25
3. Essential Specific Occupational Courses
ACC 101 Priniciples of Accounting I
6
MKT 108 Advertising
4
MKT 109 Visual Merchandising
4
MKT 110 Entrepreneurship
8
MKT 122 Merchandising Management
5
MKT 130 Marketing Administration O.B.I I
3
MKT 131 Marketing Administration O.B.I II
3
XXX xxx Technical Electives
6
Total
39
   OR
 
(Entrepreneurship specializations courses)
ACC 101 Priniciples of Accounting I
6
ACC 102 Priniciples of Accounting II
6
MKT 108 Advertising
4
MKT 110 Entrepreneurship
8
MKT 122 Merchandising Management
5
MKT 123 Small Business Management
5
MKT 134 Entrepreneurship O.B.I I
3
XXX xxx Technical Electives
2
Total
39
   
 
  Minimum Quarter-hour Credits Required for Graduation
85
  Minimum Program Length in Quarters
5
   
 
  Estimated Program Cost
$4,370